4 Must-Haves When Marketing Your Commercial Real Estate Property
Options for marketing commercial real estate properties are growing every single day as technology continues to evolve and improve processes. The goal with marketing is to reach the target audience who is the most likely to purchase or lease a space. Let’s take a look at seven must-haves when marketing your commercial real estate property to potential buyers and tenants.
Know Your Audience
A good marketing strategy will hone in on the target audiences and ensure that the messaging is relayed to people who are interested. In order to accomplish this, you need to establish the type of buyer or tenant you are looking to lease or sell to. Create a prospect list that has information on recent closed deals and properties the prospect currently owns or leases. This type of calculated approach can help you leverage big data in order to target your marketing efforts and deliver a marketing campaign that is detailed and specific to what buyers and tenants are looking for and will respond to.
Go the Extra Mile
You need your marketing efforts to be eye-catching, detailed and include all the relevant data necessary to seal a deal and get prospects interested in the property. One great new technology that is taking things a step further is drone footage. Can you imagine the impact a marketing campaign could have with drone footage of a property sent right to a prospect’s inbox? Another effective tool to consider utilizing in marketing is 3D technology to develop models for existing properties, renovated properties, and build-to-suit or planned developments.
Leverage Social Media
In today’s world, social media marketing is a must-have because it expands your reach and you can measure your marketing campaign results to see what is effective and what isn’t. Social media is a place where you can share high-level information on listings along with the drone footage or professional imagery you have of the property to catch potential prospect’s attention. If you provide useful information to your connections, they will look to you as a knowledgeable source of information, which can be a highly effective strategy. Social media marketing is also free, at a basic level, and isn’t all that time-consuming.
Show the Simplicity of Your Process
Everyone wants everything done in a timely manner with as little effort needed as possible. One thing that is driving the process of purchasing commercial real estate property is the ability to manage transactions online. When you are marketing a property, you need to show the simplicity of your process due to the access you can provide to records, documents, and contacts. You will be more attractive to both investors and tenants if you eliminate the concern that the process will be complicated and lengthy in order to secure a space.
The marketing game has evolved due to so many new technologies entering the industry. There are plenty of options for how you can market a property, but these four must-haves can help you achieve a successful campaign and close more deals while spending less time and money.