Amazon’s impressive business model has evolved the retail industry. The major e-commerce company has changed how consumers shop and has also influenced other retailers’ decisions. Let’s take a look at 5 retail design trends that we can attribute to Amazon’s influence.
Amazon Drives Value-Add Experiences
Retailers are struggling to deliver a customer experience that goes beyond just a product or service to stay relevant. Amazon has set the bar high in order to deliver digital experiences that resonate with consumers. As retailers struggle to define and deliver superb customer experience, Amazon is improving its app to add value in many ways. The app does just about everything the website can do, which makes the experience easy and seamless for those who do their shopping from their mobile phone.
In fact, according to OuterBox, more than half of all internet traffic shopping is done on a mobile device. Amazon’s intuitive app creates a true value-add experience that other retailers are taking note of. The physical stores now need to accommodate the e-commerce side of the business, and many have done so by implementing kiosks in the store where consumers can online order on their own.
Amazon Reminds Retailers to Be Customer-Centric
Amazon is no longer just an e-commerce retailer, but a consumer fulfillment technology growth company. Amazon puts anything that adds value to the consumer first and brick-and-mortar stores also need to implement this approach. Amazon’s vision statement says the company’s goal is “to be earth’s most customer-centric company.” Amazon has perfected the art of community service by:
- Offering hassle-free, fast ordering, and delivery processes
- Utilizing data to personalize, helping consumers with real-time product selections based on browsing and purchasing history
- Helping consumers snag the best deals on products based on competitors’ prices
Kohl’s now accepts Amazon returns in store, connecting the physical space with e-commerce. This not only gives consumers the option to return in store rather than having to deal with shipping, but it also encourages more purchasing in-store and online.
Amazon Offers Easy Returns
Amazon makes returning items stress-free. The return process has been streamlined to ensure that every return is just as easy as making a purchase. Returning an item on the site with just a few clicks will encourage consumers to make more purchases because they know that if they are not satisfied, it won’t be an undertaking to return it. Other retailers are following suit. For example, Walmart updated its mobile app to include a new system that makes it possible to return items in-store in as little as 30 seconds.
Purchasing Groceries Online with Amazon is Simple
Amazon Prime, Prime Now and the Amazon-Whole Foods merger has completely changed grocery shopping. Long gone are the weekly trips to the grocery store because now consumers can order both perishable and nonperishable groceries online for either a quick pickup or even home delivery. Major grocers are now offering similar services to compete with the e-commerce giant.
Endless Search Options Available on Amazon
Brick-and-mortar stores are limited to a number of products because of the physical space. Through a network of warehouses and other shipping practices, Amazon has an endless array of items that are searchable with a single click, making it easier to shop online than in a crowded store, especially if they are looking for something specific. Many retailers such as IKEA have started to scrap planned stores to focus more heavily on e-commerce.